Pure Lab Apparel (“Pure Lab Apparel,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, make a purchase, or interact with us in any way (collectively, the “Services”).
We sell and ship within the United States. Our website is intended for a U.S. audience.
Commercial Information: products viewed or purchased, order history, cart activity, return/exchange details.
Payment Information: tokenized payment details processed by our payment processor(s) (e.g., Stripe). We do not store full card numbers.
Internet/Network Activity: IP address, device/browser type, pages viewed, time on page, clickstream data, cookies and similar technologies.
Approximate Location: derived from IP address (city/state level).
User Content/Communications: messages to support, product reviews, survey responses.
Inferences: preferences or interests derived from other data (e.g., style or product interests).
We do not intentionally collect sensitive personal information (e.g., government ID, health data, precise geolocation, biometric data).
2) Sources of Personal Information
Directly from you when you browse, create an account, contact support, or make a purchase.
Automatically via cookies, pixels, and similar technologies.
Service providers/partners, such as payment processors, analytics providers, fulfillment and shipping partners, fraud-prevention tools, and marketing platforms.
3) How We Use Personal Information
We use information to:
Provide the Services: process orders, payments, returns, and customer support.
Operate & Improve: debug, analyze performance, and develop new features.
Personalize: remember preferences and show relevant products.
Communicate: send transactional emails/SMS (order confirmations, updates); with your consent, send marketing messages (you can opt out anytime).
Security & Fraud Prevention: detect and prevent fraud or misuse.
Compliance: meet legal, tax, and accounting obligations and enforce our Terms.
4) How We Disclose Personal Information
We may disclose personal information with:
Service Providers (acting on our behalf): payment processors (e.g., Stripe), hosting/cloud, analytics, customer support tools, email/SMS platforms, fulfillment and shipping carriers, fraud-prevention services.
Advertising/Analytics Partners: to measure performance and (if enabled) deliver more relevant ads; see Cookies & Tracking and Your Choices below.
Business Transfers: as part of a merger, acquisition, or asset sale.
Legal/Compliance: to comply with law or protect rights, safety, and property.
We do not sell personal information for money. Some states consider certain analytics/advertising disclosures a “share” or “sale” for cross-context behavioral advertising. See State-Specific Rights and Your Choices for opt-out options.
5) Cookies & Tracking Technologies
We use cookies, pixels, and similar tools to:
enable core site functions (cart, checkout, login),
understand site traffic and performance, and
(if enabled) support advertising and retargeting.
Managing Cookies:
Use your browser settings to block/clear cookies.
If we provide a Cookie Preferences link, use it to tailor non-essential cookies. Blocking cookies may affect site functionality.
Do Not Track: We currently do not respond to browser DNT signals.
6) Marketing Communications & SMS
If you opt in, we may send marketing emails or texts. You can unsubscribe via the email footer or reply STOP to SMS (HELP for help). Message/data rates may apply. Transactional messages about your orders are still sent when necessary.
7) Data Retention
We retain personal information for as long as needed to provide the Services, comply with legal obligations (e.g., tax/audit), resolve disputes, and enforce agreements. Typical retention for order records is at least 4 years from your last interaction, unless a longer period is required by law.
8) Security
We use administrative, technical, and physical safeguards appropriate to the nature of the information we process. No system is 100% secure, and we cannot guarantee absolute security.
9) Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact support@purelabapparel.com and we will delete it.
10) International Visitors
Our Services are operated in the United States. If you access the site from outside the U.S., you understand your information may be processed in the U.S., where privacy laws may differ from those in your jurisdiction.
11) Your Privacy Choices
Access/Update: If you have an account, you can review and update certain information in your account settings or by contacting us.
Email/SMS Opt-Out: Use the unsubscribe link in emails or reply STOP to SMS.
Cookie Controls: Adjust browser settings or use our Cookie Preferences link (if available).
Advertising Opt-Out: You can opt out of interest-based advertising from many providers via the NAI or DAA industry pages.
Sale/Share Opt-Out (where applicable): If we use cross-context behavioral advertising, you may opt out via a “Do Not Sell or Share My Personal Information” link (if provided) or by emailing us.
Depending on where you live, you may have rights to:
Know/Access the categories and specific pieces of personal information we collected about you.
Delete personal information, subject to exceptions.
Correct inaccurate personal information.
Opt-Out of “sale” or “sharing” for cross-context behavioral advertising.
Limit Use/Disclosure of Sensitive PI (not applicable here; we do not use sensitive PI for additional purposes).
Non-Discrimination for exercising your rights.
Appeal (VA/CO/CT): if we deny your request, you may appeal by replying to our notice of denial.
How to Submit a Request: Email support@purelabapparel.com with the subject “Privacy Request” and specify Access, Delete, Correct, or Opt-Out. We will verify your identity (e.g., by confirming control of your email/phone and order details). You may use an authorized agent as permitted by law; we may require proof of authority and verification.
Sources: You, your devices, service providers/partners.
Purposes: Provide Services, personalize, communicate, secure, and comply with law.
Disclosure: Service providers, analytics/advertising partners (if enabled), shipping/payment providers, legal.
Retention: See Data Retention above.
Sale/Share: We do not sell for money; some analytics/ads may be considered a share/sale under California law. You may opt out as noted above.
13) Third-Party Links & Services
Our site may link to third-party websites or services we don’t control (e.g., social media, payment portals). Their privacy practices govern those services.
14) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date shows the latest version. Material changes will be posted on this page and, when required, we’ll notify you by email or site notice.
15) Contact Us
If you have questions, requests, or complaints about this Privacy Policy or our data practices, contact: Email:support@purelabapparel.com
